Stay Up to Date With SEO Updates As any good marketer would tell you, on-page SEO is vital to the overall success of your website. An effective on-page SEO strategy can have positive impacts on your business as a whole. To achieve success online, you …
Explaining Google Algorithm Updates
Google is Always Updating Its Search Algorithm By its own account, Google updates its search algorithm regularly, admitting that they update it several thousand times per year. However, the vast majority of these updates are minuscule. Their impact is so small most users don’t even …
What is a Site Audit?
Site Audits Evaluate How Well Your Site is Performing Your business’s website is an integral part of your online presence. After all, it acts as your business’s digital storefront. It is how consumers see, interact with, and complete purchases with your business on a digital …
How to Improve Your SEO Ranking
Ranking High on Search Engine Results Can Improve Your Business The internet continues to evolve and change as the years go by. While it is still relatively young, the internet has seen astronomical improvements and changes. Most businesses have created an online presence for themselves …
Don’t Make These Marketing Mistakes in 2018!
2017 is coming to a close, which means it’s time to start looking ahead to 2018. When it comes to building and maintaining a successful business in today’s world, marketing is a must. Over the years marketing has transformed and moved to the digital world, …
The truth about SEO
Alongside technology’s rapid progression, there is also the evolution and development of new digital marketing strategies. It’s important as a business to stay on top of your digital marketing and corresponding strategies. If you are looking to grow your business and up your game when …
What small businesses should know about SEO
SEO, or search engine optimization, is a hugely important piece to the digital marketing puzzle. It really should be one of the main focuses of your online marketing campaign. Many small businesses come to a point along their business journey, in realizing that it’s time …
How Website Design Impacts SEO
Many people who do a bit of their own digital marketing for their company can figure out most of the basics… Creating the [basic] website, using Google AdWords, coming up with decent keywords, etc., but the problem remains that even if you can figure out …
Reaching Beyond Your Basic SEO Strategy
For many business owners, SEO is all about attracting new visits in a unique and memorable way. While this is undoubtedly a huge part of any organization’s SEO strategy – and digital marketing plan overall – it’s not all there is. It can be difficult …
How to Use Both SEO and PPC to Your Advantage
When it comes to deciding which marketing route to go, many are torn between search engine optimization (SEO) and pay-per-click (PPC). Because one gets you organic results (SEO) and the other is a paid form of advertising, people often find themselves leaning one way over …