In 2015, Google said the majority of their users searched from mobile devices. In 2016, Google announced they’ve begun experimenting with mobile-first indexing. In 2018, half of all webpages were indexed by Google’s smartphone Googlebot, or web crawler. Fast forward to present day, Google came …
Is your website mobile-friendly?
These days, most people browse the web via their mobile devices instead of their desktop or laptop computers. Frankly, most people do it all from their smartphones. From socializing, to shopping, to routing their way to their destination via Google Maps, people can use their …
Marketing On the Go: Why You Should Adopt a “Mobile First Strategy”
It seems there are always new digital marketing trends popping up, especially these days. One of the most impactful trends we have seen as of late is the “mobile first strategy”. Research indicates that the majority of internet traffic today is coming from mobile devices …
Mobile Means Everything: How to Create Mobile-Specific Ad Copy
These days more people than ever before are using their mobile devices to shop, browse the internet, make appointments, check their social media accounts, and so much more. With this in mind, it is no wonder that mobile-specific ad copy has become so important. Being …
iPhone 7 vs Samsung Galaxy Note 7: Which is Right for You?
Apple (finally) unveiled its highly-anticipated iPhone 7, which is the first new design from the tech giant since the iPhone 6 came out in 2014. Over the last year or so there has been a lot of buzz surrounding the iPhone 7, in particular, with …
The Importance of Having a Mobile-Friendly Website
With all the new Google algorithm changes and otherwise, it is more important than ever that your business is doing everything it can to be seen. As we discussed last week, having a strong online presence is a must for your business, which leads us …
AdWords Extensions 101
AdWords is fundamental for whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords developed an essential add-on called AdWords extensions which include a major benefit to your advertising campaigns. …
Snapchat Updates Cause Big Brands to Change Their Tune
Over the last several months Snapchat has worked hard to transform itself from an app used by the younger audience (13 to 17) for one-on-one messaging to an application that is useful and more accessible than ever. The popular messaging app has rolled out two …
Voice Search: The Newest Trend All Marketers Should Care About
How many of you have used the voice search feature on your smartphone to get directions or make a phone call while you are driving? Probably a pretty good percentage of you, are we right? Along the same lines, raise your hand if you have …
Three Ways Small Businesses Can Benefit From a Mobile App
Mobile apps have quickly become an important piece of any company’s marketing plan. Regardless of your size or industry, a mobile app offers many great benefits to businesses, as long as they are done correctly. It’s no secret that smartphones and tablets have changed the …
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