Google has recently announced that they are experimenting with several new features, including clickable phone numbers in organic searches on mobile and a new way of displaying local business content in search results. Both moves are good news for local businesses hoping to expand their …
Tech-Critic Is Hosting A Google Event!
Yup, you heard right! Google reached out to its Partners network to host a live stream about its new “Home Services” addition. The event is on November 19th and will be held at the W in Dallas by yours truly. The live stream begins at …
Bad Marketing or Good Strategy: Samsung vs. Apple
Innovation and creativity is key to the success of any business. When I say “success,” I mean the type of success that you read about in business articles of a company increasing its revenue by a couple hundred percent from one year to the next. …
The Benefits of Digital Marketing for Local Businesses
The Internet has forever changed the way businesses reach and communicate with their existing and prospective customers. In this new “techonomy”, it seems the highly-connected customer is looking for more from the brands they frequently interact with. The widespread use of laptops, smartphones, tablets, and …
Top Reasons Why Social Media Is Important For SEO
Let’s face it, pretty much every person and business has a presence on at least one of the popular social platforms in today’s society. Whether your business uses Twitter to notify customers about upcoming events or Facebook to build your audience reach, social media is …
How to get great reviews for your Local Business?
Customers who talk about your brand have more effect on their audience’s buying decisions than ads or other forms of media. Reviews, good or bad have become a vital part of any business’s digital presence. While bigger retailers and businesses deal with a lot more …
Digital Marketing Tips for the Holidays
The holiday season is almost here! For many businesses in Dallas and across the country, November and December are the months driving the most overall revenue in the year. They’re also months where marketing efforts are critically important to get the most from the holiday …
Content Opportunities for Your Local Business Website
Developing strong website content is a major challenge faced by local business owners. Most local business websites aren’t very strong on content – they’ll have a homepage, some general business information, some content about their products and services, and that’s about it. The truth is …
How to Ruin Your Website: 3 Terrible SEO Strategies to Avoid
In the media world, it’s sometimes said that “there’s no such thing as bad publicity.” While this might be true for some people, it definitely doesn’t apply to SEO! There certainly is such a thing as bad SEO, and frankly, many small businesses are still …
Google Kills Exact Match in AdWords: Are Keywords Dead?
Google recently announced that AdWords will no longer support true “exact match” keywords. Instead, Google will basically force advertisers to always bid on what Google is calling close variants, which include things like spelling errors, pluralizations, and so forth. For most professional search marketers, this …