2021 Will Be a Tough Year for Businesses As 2020 comes to a close, it’s time for businesses to start looking to the new year and the opportunities it presents. 2020 has been a tumultuous year for everyone. Regardless of the industry, companies all across …
The Move to Online Shopping this Holiday Season
Holiday Shopping Will Look Much Different This Season In recent years, more and more people have been shopping online. E-commerce websites have grown in popularity as more and more businesses continue to move online. Amazon is a prime example of how big online shopping can …
Earning Your Place in Google’s Index
Making It into Google’s Index Helps Users Find You Having a strong digital presence is essential if you want your business to succeed online and in the real world. After all, your website is your digital storefront. It is how potential customers view your business …
Digital Marketing Trends to Prepare for in 2021
2021 Will Be a Bounce Back Year for Many Businesses To say that 2020 has not gone the way people expected it to go would be an understatement. No one could have predicted the way this year played out, especially when it pertains to the …
Crafting Your Buyer Persona
A Buyer Persona Will Help Your Business Target the Right Audience The purpose of a marketing campaign is to market your business’s services and products to a target audience. This audience is specifically targeted because they represent potential consumers that are likely to convert whenever …
Optimizing Your Google My Business Profile
Google Provides Countless Tools to Help Businesses If you are a business owner, you need to make your business easily visible on Google. After all, Google accounts for over 92% of the search engine market share worldwide. Potential consumers will turn to Google to look …
Important Google My Business Updates to Help Your Business
Google My Business Continues to Help Countless Businesses 2020 has been a stressful year for virtually every business around the world. COVID-19 has plagued millions of people across the planet. Stay-at-home orders have forced many businesses to temporarily close their doors or limit the services …
COVID-19’s Impact on Digital Marketing
COVID-19 Has Also Impacted Digital Marketing The current global situation caused by COVID-19 has thrown many industries into a state of disarray. After all, the planet is facing a situation unlike any we have ever experienced before. Governments are turning to worldwide healthcare organizations for …
How to Market Your Business for Valentine’s Day
Valentine’s Day Offers Your Business Plenty of Marketing Opportunities As we progress further into 2020, we are approaching some important holidays. One such on the horizon happens to be Valentine’s Day. V-Day is a holiday often synonymous with romance and celebrating intimate love shared between …
Getting Your Business Ready for the New Year
A New Year Offers Your Business New Opportunities to Succeed Can you believe that 2019 has come to an end?! It seems like only yesterday we were welcoming the new year with open arms. Now, we are not only saying goodbye to another year but …