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Crafting Your Buyer Persona

In Digital Marketing by Misha IqbalLeave a Comment

A Buyer Persona Will Help Your Business Target the Right Audience The purpose of a marketing campaign is to market your business’s services and products to a target audience. This audience is specifically targeted because they represent potential consumers that are likely to convert whenever …

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Halloween Marketing Tips

In Digital Marketing by Mo IqbalLeave a Comment

Halloween Can Help Spice Up Your Marketing The year is coming to a close as we enter the final three months of the year. Not only does this mean the weather has started to cool down, but the holiday season is finally here! Halloween is …

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Understanding Retargeting

In Digital Marketing by Adalee RodriguezLeave a Comment

Retargeting Helps Keep Your Brand in Front of Customers Within the world of digital marketing, marketers have a plethora of tools and techniques at their disposal. Some work better than others, but each has its special place in a marketing campaign. One such strategy that …