A Buyer Persona Will Help Your Business Target the Right Audience The purpose of a marketing campaign is to market your business’s services and products to a target audience. This audience is specifically targeted because they represent potential consumers that are likely to convert whenever …
Optimizing Your Google My Business Profile
Google Provides Countless Tools to Help Businesses If you are a business owner, you need to make your business easily visible on Google. After all, Google accounts for over 92% of the search engine market share worldwide. Potential consumers will turn to Google to look …
Important Google My Business Updates to Help Your Business
Google My Business Continues to Help Countless Businesses 2020 has been a stressful year for virtually every business around the world. COVID-19 has plagued millions of people across the planet. Stay-at-home orders have forced many businesses to temporarily close their doors or limit the services …
COVID-19’s Impact on Digital Marketing
COVID-19 Has Also Impacted Digital Marketing The current global situation caused by COVID-19 has thrown many industries into a state of disarray. After all, the planet is facing a situation unlike any we have ever experienced before. Governments are turning to worldwide healthcare organizations for …
How to Market Your Business for Valentine’s Day
Valentine’s Day Offers Your Business Plenty of Marketing Opportunities As we progress further into 2020, we are approaching some important holidays. One such on the horizon happens to be Valentine’s Day. V-Day is a holiday often synonymous with romance and celebrating intimate love shared between …
Getting Your Business Ready for the New Year
A New Year Offers Your Business New Opportunities to Succeed Can you believe that 2019 has come to an end?! It seems like only yesterday we were welcoming the new year with open arms. Now, we are not only saying goodbye to another year but …
Is It Too Early to Start Planning For 2020?
The Time to Start Planning for 2020 is Now 2019 is finally coming to a close. As we approach the holiday season and the beginning of a new year, it’s time to take a retroactive look at your business’ year. Did you accomplish all your …
Halloween Marketing Tips
Halloween Can Help Spice Up Your Marketing The year is coming to a close as we enter the final three months of the year. Not only does this mean the weather has started to cool down, but the holiday season is finally here! Halloween is …
Understanding Retargeting
Retargeting Helps Keep Your Brand in Front of Customers Within the world of digital marketing, marketers have a plethora of tools and techniques at their disposal. Some work better than others, but each has its special place in a marketing campaign. One such strategy that …
The Power of Pairing Google Ads and Google Analytics
Linking Google Ads & Google Analytics Can Lead to Great Success The world of online advertising has gotten increasingly more and more complex. There are more businesses on the web now more than ever, and more users actively searching for products and goods than ever …