AdWords campaigns are a large part of digital marketing in Dallas these days, and digital marketing makes up for a large part of almost all marketing. That means, the quality of your content is pretty important. In this case, the relevant content for your PPC …
Google Announces AdWords and Analytics Changes
Yesterday at Google’s annual event geared towards AdWords and Google Analytics customers, several major announcements were made. This should come as no surprise, as those familiar with the event are no stranger to Google unveiling new designs, updates, and changes. With 2 trillion searches a …
AdWords Extensions 101
AdWords is fundamental for whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords developed an essential add-on called AdWords extensions which include a major benefit to your advertising campaigns. …
Google Update: “Better Tracking” for AdWords With Upgraded URLs
Back in February, Google announced the release of upgraded URLs for AdWords that will use specific tracking parameters. Aimed at giving advertisers more features and options, as well as saving them time, this new format will mean less time spent managing destination and final URLs. …
Understanding Google’s Algorithms – Part 1 of 3 – Google Penguin
For the average user, Google seems simple enough – just type in your search, and get back a list of relevant results. However, to digital marketing professionals and SEO experts, there’s a whole world of complex systems and processes behind each Google search. Small business …
Google AdWords Tips for Local Business Owners in Texas
Google AdWords is one of the most powerful tools for local businesses to generate new traffic, leads, and sales online. It’s no surprise that AdWords is one of the most commonly used online marketing tactics – after all, AdWords revenue does generate almost all of …