Optimized Websites Often Rank Higher on Search Engines The digital realm has become an increasingly important aspect of growing and improving your business. Your business’ website has now become the new storefront for your company regardless of the products or services your offer. In order …
Mobile-First Indexing and What It Means for Businesses
In 2015, Google said the majority of their users searched from mobile devices. In 2016, Google announced they’ve begun experimenting with mobile-first indexing. In 2018, half of all webpages were indexed by Google’s smartphone Googlebot, or web crawler. Fast forward to present day, Google came …
Social Media’s Critical Role in Digital Marketing
There are 3.2 billion social media users worldwide Digital marketing has swiftly moved to the forefront of most businesses’ plans when it comes to marketing their company. With technology constantly improving and the internet connecting people all over the globe instantly, it has become a …
Effects of the Disney/Fox Merger
Early in the morning on Wednesday, March 20th, Disney closed in on their $71.3 billion acquisition of 21st Century Fox assets, dwarfing their 1995 purchase of Capital Cities/ABC. This is the largest acquisition in the 96-year history of Disney. The closing of this merger ends …
How Slow Page Loading Undermines Your Conversion Rates
With consumers being introduced to more and more advancements in technologies, their expectations for the performance of these innovations are high. They expect things to work efficiently and quickly. Smartphones and mobile devices have become extremely popular for consumers to search online. Most of these …
Valentine’s Day Marketing Ideas for Small Businesses
With Christmas having ended and New Year’s just passed, there is little room left to begin planning a marketing campaign for Valentine’s Day. This holiday is the perfect time to try to increase profits and traffic for your business due to Valentine’s Day’s strong relationship …
The Best and Worst Super Bowl Ads of 2019
Super Bowl Sunday is the greatest celebration of American football all year. Outside of the game, it features a bevy of celebrity appearances, the often-divisive halftime show, and the widely anticipated and scrutinized Super Bowl commercials. Every year these ads have become more and more …
How to Use Chatbots To Generate Holiday Leads
We live in a day and age that people turn to the internet for nearly all of their needs. During the holiday season, people are especially dependent on the inter-web to fulfill all of their holiday duties. That is why it is so important that …
3 Eye Opening Holiday Marketing Trends
An important part of marketing in Dallas is being able to consistently adapt to the market. You have to keep up with the trends in order to be successful and strategic in your marketing tactics. The holidays are great from a business perspective in that …
8 Holiday Social Media Marketing Campaigns to Try This Season
Heading into the holiday season means big opportunities for marketers to season up their social media marketing efforts. Adding that seasonal touch to your marketing campaigns can delight your audience and increase your reach. Here are 8 Holiday Social media marketing campaigns to try this …