2021 Will Be a Tough Year for Businesses As 2020 comes to a close, it’s time for businesses to start looking to the new year and the opportunities it presents. 2020 has been a tumultuous year for everyone. Regardless of the industry, companies all across …
Effective and Buzzworthy St. Patty’s Day Marketing Tips
St. Patrick’s Day is just a couple days away, which means you don’t have much time to rollout your marketing plan before the jovial holiday. Many people don’t think of this green holiday as one that would be good to advertise for, but statistics show …
Avoid These Common Marketing Personalities
There are many different types of marketing personalities, and not all of them are beneficial to your business. Unfortunately, there are a handful of marketing agency personalities that you should watch out for. If you make the mistake of working with someone who does not …
The New Role of Influencer Marketing
If you watched the Super Bowl last night (what a game!) you may have noticed that many of the commercials took a new approach to marketing. Not only did we see a lot of patriotism and ads that pulled at our heart strings, but there …
Digital Marketing: Then and Now
It is no secret that technology has forever changed our society, mainly for the better. Over the last 10 to 15 years we have undergone a monumental transformation, one that many experts probably didn’t even predict. Within just the last few years things have changed …
Mobile Means Everything: How to Create Mobile-Specific Ad Copy
These days more people than ever before are using their mobile devices to shop, browse the internet, make appointments, check their social media accounts, and so much more. With this in mind, it is no wonder that mobile-specific ad copy has become so important. Being …
Reaching Beyond Your Basic SEO Strategy
For many business owners, SEO is all about attracting new visits in a unique and memorable way. While this is undoubtedly a huge part of any organization’s SEO strategy – and digital marketing plan overall – it’s not all there is. It can be difficult …
Do Landing Pages Matter When Running a PPC Campaign?
Many people take landing pages for granted when implementing a digital marketing campaign, which is a terrible mistake. Landing pages are incredibly important when it comes to bringing people to your website – and keeping them there. This is especially true when talking about PPC …
Video Marketing Trends You Should Know About
As you may or may not be aware, video marketing is all the rage in 2016. This should come as no surprise, as research indicates that consumers respond way better to interactive content on social media and websites in general. As a whole, content marketing …
How Marketing Your Business Can Help it Grow
We have talked a lot in the past about the importance of a strong and personalized digital marketing strategy, and today we are going to build upon that very thought. It is common knowledge that, in order to succeed in today’s world, it is absolutely …