Black Friday. You either love, or you hate it. For digital marketers and business owners alike, Black Friday and Cyber Monday are the two most important days of the year. In order to draw in consumers and convert ‘window shoppers’ into actual customers, your digital marketing game must be on point. In recent years, Black Friday has become such a phenom, creeping closer and closer to Thanksgiving evening than ever before. We see shoppers all across America waking in the pre-dawn hours – or leaving their family gathering early – just for the chance of getting a screaming deal on a new big screen TV. For business owners, the stakes are incredibly high on Black Friday, especially given the fact that marketing trends indicate that the days between Thanksgiving and New Year’s can make or break a company.
As any digital marketer knows, it is absolutely critical to be on your A game for Black Friday, putting out catchy ad campaigns, banners, promotions, coupons, social media posts, blogs, and so forth. Because many people these days are turning to the internet to do all their shopping, it is imperative that you are making the most out of the various outlets and content strategies. In fact, statistics from the Holiday Consumer Spending Survey indicate that 46 percent of consumers do all their browsing and buying online, which is up from the previous year. Furthermore, almost 3 out of 4 people say that discounts, sales, and promotions influence their choice as to where to shop and which brand to give their business too. With more and more people turning to their mobile devices to shop, it is also important that brands take this into consideration and optimize their website accordingly.
In order to help you make the most out of your Black Friday and Cyber Monday digital marketing and ad campaign, we have compiled a list of tips:
- Offer deals to first-time customers only. One of the biggest marketing trends right now is offering discounts and coupons to first-time buyers only. From 10-20 percent off with free shipping and a small gift, there are many ways to do this. For Black Friday and Cyber Monday sales, this is a great way to create new business and hype around your brand. The only way to succeed during this busy shopping season is to make your brand standout from the competition, and since we all know people love to save money, this is a surefire way to do so.
- Focus on retargeting. Retargeting is an effective form of marketing that allows you to reach consumers who have shown interest in your products, but didn’t follow through. By taking the time to build a strong retargeting ad campaign for Black Friday and Cyber Monday, you will have a better chance of increasing your conversion rates.
- Use social media. If used correctly, social media will be your bread winner during this busy shopping season. From giveaways on Instagram to smart advertising and content sharing on Facebook, there are many different routes to go when it comes to using social media to your advantage.
- Make things personal. Because we live in such a tech-centric society these days, people are looking for more personalized service than ever before. We are far more likely to support a brand that makes us feel special than one that looks at us as just another sale. Take time this holiday season to send out personalized emails and ad campaigns that will get you noticed by potential customers.
Black Friday is almost upon us, which means businesses and digital marketers alike are working around the clock to make sure they don’t miss an opportunity for new business. We hope the above tips give you a good place to start when it comes to properly marketing your brand this year. To learn more about the importance of a strong online marketing campaign, please contact Tech-Critic, Arlington’s leading digital marketing agency, today.