AdWords Extensions 101

In AdWords, Digital Marketing, Mobile, Pay Per Click by Farah QutubLeave a Comment

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AdWords is fundamental for whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords developed an essential add-on called AdWords extensions which include a major benefit to your advertising campaigns. AdWords extensions are extra pieces of relevant information within text ads. There are different types of ad extensions, some which are more ideal for certain business types than others. Some of the few include site links, app extensions, location extensions and call-extensions. Call-extensions are a vital key to bringing in leads. In 2016 alone, smartphones will drive 108 billion calls from callers who convert 10-15x more than web leads. It’s not that surprising given the fact you’re probably reading this from your smartphone. Let’s simplify Call-extensions to your advantage.

What are call-extensions? Call-extensions are an extension to your ad that automatically link your phone number and allow people to click the number and call you automatically. Your phone number alone reeks in benefits. It encourages calls to your business by showing your phone number on your ad. The majority of us are on the go and looking up things that are fast and simple. You can display a clickable call button with your ad (on high-end mobile devices). For call-only campaigns, ads will only appear on devices capable of making calls. The pricing costs the same as a headline click (a standard CPC). Call-extensions are a simple way to drive traffic to your business. Call-extensions derive perks from every aspect.

  • Adding phone numbers to your ads makes it easy for people to call you on the go.
  • You can share these numbers across ads within an ad group or entire campaign.
  • Clicks on call-only ads exclusively drive calls to your business.
  • You can set numbers to show only when your business can take calls.
  • You can count calls as conversions. Learn more about call conversions.
  • Call extensions have typically increased click through rate by 6-8%.

Whether you’re new to AdWords or an expert, you’ll definitely want to take advantage of your ad-extensions. Especially, Call-extensions. Tech-Critic is your AdWords certified agency in Texas and around the nation. If you have any questions or confusions you want simplified, please do not hesitate to tweet me at @Techcritic, e-mail us, or just call and ask for Farah.  I would be glad to answer any marketing questions you might have. The ins and outs of AdWords are just one of our specialties.

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