Stay Up to Date With SEO Updates
As any good marketer would tell you, on-page SEO is vital to the overall success of your website. An effective on-page SEO strategy can have positive impacts on your business as a whole. To achieve success online, you need to keep pace with all of the changes that occur on search engines.
Regardless of if you are a business owner or a marketer yourself, you should always be looking for ways to adapt to the major Google algorithm updates. These updates often change the way SEO operates, which forces you to adapt to these changes. If not, your business will quickly fall behind.
Whether you already have a running SEO campaign currently or are starting from scratch, there is always room for improvement, especially when it comes to on-page SEO. The SEO landscape is constantly changing, so you should be making regular updates to ensure your website is optimized.
Tech Critic understands that search engines go through updates more frequently than you might think. You must keep up with these changes to ensure your SEO strategy is effective. That also means improving your on-page SEO. As experienced digital marketers, Tech Critic is here to help. Give us a call today if you have any further questions or want our help in establishing an effective marketing campaign.
What is On-Page SEO?
Before we get started, we should first explain what on-page SEO is. SEO involves creating engaging content, optimizing that content, and promoting it. When talking about SEO, you often hear about two parts: on-page and off-page:
- On-Page refers to how your site informs a search engine.
- Off-Page refers to how other sites inform a search engine about your site.
On-page SEO involves optimizing each webpage so that it ranks higher on search engine results pages (SERP). You do not want these sites to compete against one another, so you must optimize them separately.
When you optimize each webpage, you increase the inbound traffic to your website, which helps your marketing efforts. You can attract the right customers while also informing search engines about who you are, what you do or offer, and much more. By improving your on-site SEO, you boost the organic rank of your website on SERPs.
Improving On-Page SEO
Improving the SEO on a given page involves many factors, some of which include:
- Title and meta tag descriptions
- Keyword optimization
- Site speed
- Internal and external linking
- URL optimization
- And more
1.) Optimize Titles and Meta Descriptions
Many people underestimate how important title tags and meta descriptions really are. People often think of these as a way to quickly inform a reader what the content is about, which is correct. But Google also pays close attention to these.
Just as how title tags and meta descriptions tell a reader what your content is going to be about, Google also uses them to determine whether your content is relevant to a user’s query. While the impact these two have on your search engine ranking has changed in recent years, you should never overlook them.
Titles tags are the title of a webpage. They exist to give readers a preview of the content on a page. When writing a title, keep it clear and concise. The ideal length is between 50-60 characters. Always include your targeted keyword.
Meta descriptions exist to inform search engines what the content on a page is about and if it’s relevant to user’s searches. Much like the title, keep your meta description short yet descriptive. Keep these descriptions under 160 characters. Only use your keyword once or use synonyms or long-tail keywords.
2.) Optimize Image Alt Tags
Yes, even the images on a webpage can impact your on-site SEO. Images have both a title tag and an alt tag. The title tag appears when a user hovers their mouse over an image, letting the user know the context of it.
Alt tags, on the other hand, give context for Google. Since Google can’t “see” images, it relies on alt tags to ensure the search engines understand the context of your image with your webpage to determine if it is relevant or not.
Search engine crawlers will figure out what an image is about through alt tags, which informs whether or not your page with pop up on SERPs. Additionally, it will pop up in the image container when the image doesn’t appear, which enhances the accessibility of your page for users.
3.) Optimize Your Keywords
Google considers keywords an essential ranking factor, meaning you must make keyword optimization a priority. Keywords help search engines determine if your content is relevant to a user’s search.
Do extensive keyword research beforehand. You do not want to fall into keyword stuffing. Each webpage should have its own primary keyword that differs from all other pages on your site. You don’t want your webpages competing on the same SERPs. During your research, look for secondary keywords, synonyms, and long-tail keywords. These will help you avoid keyword stuffing while reinforcing your content.
Also, place your keyword in the right spots to fully optimize your page. Some areas outside of the body include:
- Title tags
- Meta descriptions
- Image alt tags and title tags
- Headings and subheadings
Pick the spots to play your keyword carefully and use synonyms and long-tail keywords to improve keyword optimization.
4.) Improve Site Speed
When it comes to ranking on search engines, site speed is one of the most crucial factors there is. Even a one-second delay in load speed can reduce your conversions by 7%. Furthermore, 53% of users will leave a site that takes longer than three seconds to load. As you can see, site speed is vital.
One of the best ways to improve site speed is by running a site audit. This audit will show you your site speed for both desktop and mobile. Site speed is significant for a host of reasons, such as:
- It improves user experience, which, in turn, improves your SEO.
- It reduces your bounce rate. A high bounce rate sends a negative signal to search engines. The faster the site speed, the lower the bounce rate.
To improve site speed, consider:
- Trimming unnecessary code
- Compressing images
- Using browser caching
- Removing unnecessary content
- Utilizing AMP
5.) Create Engaging Content
Writing content for the sake of writing content will get you nowhere. Create content that engages with the readers, grabs their attention, and brings them further down the marketing funnel. Also, create content consistently. When Google sees that you regularly update your website, it sends a positive message.
As you create more content, you can target more keywords, some of which are low competition, making it easier to rank. The more content you create, the more chances users can find you. Your content should be interesting to read, well-written and informative, written with the user in mind (not just search engines), and easy to digest.
You don’t want large chunks of text. Make your message clear and concise. Take advantage of synonyms and long-tail keywords to reinforce your content. Diversify your content, as well. Don’t shy away from videos, infographics, images, and more to engage with your audience.
Contact Tech Critic
On-page SEO plays a significant role in the success of your website. It helps drive traffic to your site, which, in turn, positively impacts your business. It’s vital to stay up to date on all search engine updates and adapt your SEO campaigns accordingly. If you are interested in improving your on-page SEO or want to create a new marketing campaign, contact Tech Critic today.